The Signature 77W7 OLED is the world’s first ultra-thin Wallpaper TV. All unnecessary thickness has been eliminated by housing the circuitry separately from the screen, producing a floating effect. Its thin profile, gapless design and advanced display technologies combine for an immersive viewing experience. LG OLED pixels switch completely off to create perfect black and therefore infinite contrast, resulting in natural, lifelike images with bolder colors, according to the company. The 77W7’s ULTRA Luminance technology, improved by 25 percent in 2017, produces an even better contrast ratio.