This annual TWICE tradition, in which we reveal our Very Important Product (VIP) Awards, is one of my favorites every year.
It’s a tough task to burrow through all those product announcements and figure out which of those always-touted game-changing technology products really are game-changing. So we polled retailers and distributors and asked them to weigh in on which products actually made a difference in their bottom lines this year.
The results reveal a selling floor that is strong and diverse.
We had robust participation in categories like home automation, smart appliances and wearables. The market is clearly pivoting toward these growth categories and retailers are increasingly embracing any new wrinkle that may draw consumers into their stores. Major Appliances continues it strong showing.
Robotics, drones, virtual reality, action cams — even smart electrical plugs and home automation hubs — these are markets that didn’t exist 10 years ago. Suddenly they do and they have lots of players. It spells opportunity.
— John Laposky, editor in chief