Trend Micro Takes New Path To PC Protection

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— Trend Micro made a dramatic shift in how it protects consumer PCs with the release of its latest product last week.

The company will now attempt to find and block malware attacks at the source, instead of on the host computer, said David Perry, global director of consumer education.

This will be done via three new SKUs released under the name Titanium. They will cost $39, $59 and $69 and will replace all of Trend Micro’s current retail products. Those holding current valid licenses to older Trend Micro software can replace those older titles with a free upgrade to the new system, Perry said.

The new Trend Micro approach places the vast majority of the protection in the cloud with only a small application being housed on the host PC, thus relieving the computer from the need to constantly run scans in the background, an act that can significantly slow down a PC’s operation, Perry said.

In the past, Trend Micro followed the industry standard and continuously downloaded updates to block malware threats as they became known. The act of examining all incoming content, emails, websites, etc. will continue, but it will take place on Trend Micro’s servers.

In doing so, Trend Micro will scan to find the source IP address so it can be blocked, thus hopefully stopping future attacks. The checks take place in less than a second, he said, and the content is then allowed to proceed to the PC.

Perry said this system offers real-time protection instead of the five hours it used to take to develop a response to a new threat.

To further investigate the potential damage emanating from a suspected IP, Trend Micro has hired 1,000 researchers, Perry said.

The type of attack has also changed from merely attempting to crash or slow down a PC to stealing personal information that can then be used to steal money.

“There are 220,000 new pieces of malware released each day. This makes it very hard to block the malware,” Perry said.

Most attacks now take place without the user’s knowledge, and the data swiped is not always immediately used.

“It could be two to three years down the road before it is used as one set of criminals sells the data to another, which then steals your money,” Perry said.


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