TiVo today unveiled its post-show report from Sunday’s newsworthy Academy Awards broadcast, hosted by Jimmy Kimmel.
Acccording to TiVo, many viewers came rushing back for the confusing announcement of Best Picture at the end of the broadcast, resulting in unprecedented engagement.
Presenter Warren Beatty was given the wrong card offstage, and “La La Land” was mistakenly announced as Best Picture before organizers interrupted to confirm that “Moonlight” was indeed the Oscar winner. Emma Stone took home her first Oscar for Best Actress for her leading role in “La La Land,” and Casey Affleck garnered his first Oscar for Best Actor for his lead role in “Manchester by the Sea.”
“Each year, all eyes flock to the red carpet in anticipation of the Academy Awards. As the world’s biggest movie stars walk away with glittering trophies, broadcast advertisers and networks look to engage with viewers in this massive audience,” said Paul Stathacopoulos, strategy VP for TiVo. “Understanding audience dynamics and using data-driven targeting can be critical for today’s marketers to garner the most efficient use of their advertising spend.”
Tech advertisers on last night’s show included sponsor Samsung, which used the occasion to stress its new eight-point battery inspection program for mobile devices; and mobile carriers Verizon and AT&T, which trumpeted their network metrics and video content, respectively.
Using TiVo’s audience analytics, the company compiled the top five moments from last night’s show in which engagement spiked relative to the surrounding viewership trends. Host Jimmy Kimmel helped to facilitate a number of the evening’s top moments but he was outdone by the finale snafu on the live TV stage.
Top Five Moments from 2017’s Annual Academy Awards:
- 12:08 a.m. ET: A confused Warren Beatty hands the envelope to Faye Dunaway who announces “La La Land” as Best Picture. Moments later, “Moonlight” is announced as the Best Picture by “La La Land” executive producer Jordan Horowitz, who thought he had just won the award.
- 9:26 p.m. ET: Red Vines and Junior Mints rain down on the audience in mini parachutes.
- 9:36 p.m. ET: Jimmy Kimmel says “Hacksaw Ridge” is "the story of a conscientious objector who decides to work with Mel Gibson anyway," during his introduction of Vince Vaughn, one of the stars of the film.
- 11:12 p.m. ET: Matt Damon trips Jimmy Kimmel as he is walking down the aisle after talking to Best Original Song nominee Lin-Manuel Miranda.
- 9:44 p.m. ET: Viola Davis wins the Academy Award for Best Supporting Actress for the film “Fences” and delivers a moving speech.