Timex unveiled its first wrist-worn activity tracker that looks like a traditional men’s analog watch.
The company already offers fitness watches and bands and a cellular-equipped smart watch, now priced at $199.
The new product is the Timex Metropolitan+, which is the first product in the company’s new Connected Style Collection. It uses Bluetooth technology to connect to an Android or iOS smartphone app to track daily activity, including steps, distance and calories burned. Stats appear on the watch dial, but the Bluetooth-connected phone stores all data.
No charging is required because it runs on a traditional watch battery.
"We recognized a void in the marketplace for fashionable, functional activity trackers that keep guys connected,” said Shawn Cummings, chief marketing officer of Timex Group USA.
The Metropolitan+ will debut in two styles. One features a silver-tone case, a black dial with red accents and a textured leather strap. The other features a black case with black dial and orange accents. It will come with interchangeable black-silicone and orange-nylon straps. Both styles have quick-release straps, and both also feature Timex's Indiglo night lighting.
It debuts in October on Timex.com. The version with leather watch strap is $125, and a gift set with black silicone strap and nylon orange strap will retail for $150.