LAS VEGAS —
Chinese TV manufacturer TCL (booth C10531) will be looking to build its brand name awareness in the U.S. using an expanded lineup of LCD TVs ranging in screen sizes from 26 inches to 55 inches.
In total, the company is planning to ship 20 new models across eight model classes this year, all featuring thin cabinet designs, with step-up units adding 120Hz and 240Hz refresh rates and IPTV connectivity.
“Our account base and the U.S. consumer seem to be looking for value TVs for all rooms in their home,” said Tom Chomyn, TCL U.S. sales manager. “TCL will be introducing a range of 24-inch to 55-inch class sizes with several large-screen models using IPTV to meet the middle-class demand and the expected connectivity growth in the U.S. market in 2012.”
Entry products are offered in the P60 and M12 series, including the slim-design 60Hz CCFL backlit 40-inch (shipping in March at a $399 suggested retail) P60-series model, and 46-inch (March, $549) M12-series model.
Also offered in the M12 line are 32- (February, $299) and 39-inch (February, $379) models, the latter with 1080p/60Hz resolution.
The F3300 midrange series features a slim-cabinet design, LED backlighting and refresh rates, and includes the 32- ($319), 39- (March, $450), 43- (March, $499), 48-inch (May, $599) and 55-inch (May, $899) screen sizes. All but the 720p 32-inch model have 1080p HD resolution, and the 48- and 55-inch models add 240Hz refresh rates; the others are 60Hz.
The E5000 series includes the 32- (June, $349), 39- (June, $499), 43-inch (June, $549), 48- (June, $649) and 50-inch (June, $749) screen sizes. All offer 60Hz refresh rates except the 50-inch which is 120Hz. All include LED backlighting.
The high-end segment includes three 60Hz LED backlit models series, starting with the E5200 line with 32-inch 720p model (Jan. $399) and a 40-inch 1080p model (January, $579), both of which include IPTV connectivity.
The V5300 series steps up with an ultra-slim thin LED open-cell backlit design and includes the 32- (April, $329), 42- (April, $499), 46- (April, $629) and 55-inch (May, $899) screen sizes. Each will offer refresh rates of 60Hz, 120Hz and 240Hz, respectively.
The top-of-the-line V7300 series adds IPTV, 3D and smart-TV functionality with Wi-Fi connectivity in the 43- (July, $699), 48- (July, $849) and 55-inch (August, $1,099) screen sizes. All feature LED edge lighting.
The company has not decided if the sets will use active or passive 3D glasses at press time.