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TCL Sends UHD TV Price Shockwaves, Again

Corona, Calif. – TCL formally revealed Tuesday release plans on some of the most aggressively priced Ultra HD LED LCD TV models yet seen in the U.S. market.

In total, the company, which announced a sub-$1,000 Ultra HD TV last year, is offering five Ultra HD models this year, including the 40-inch ($499 suggested retail), 49-inch ($599), 55-inch ($799), 65-inch ($1,299) and 85-inch ($7,999) screen sizes.

 TCL said all five models will be equipped with HDMI 2.0 inputs.

 Models will ship to retail in the fourth quarter, with the 49-inch model slated to be first to hit shelves

“TCL is committed to bringing US consumers the latest technology at a great value, and this lineup reflects our continued efforts to bring down the cost of 4K resolution and make it affordable for all consumers,” stated Chris Larson, TCL North America sales and marketing VP. “A year ago, we introduced the first 4K TV for under $1,000 MSRP, and now you see other popular brands following in our footsteps.  We’re moving the bar again and challenging them to keep up with us in making premium 4K a mainstream technology that everyone can enjoy.”

The 40- and 49-inch models will be part of TCL’s UE5700 series, and will both offer a high picture quality screen and a basic feature package, positioned to hit the aforementioned prices.

TCL calls them “perfect for gamers, photographers, designers, or people that get UHD content from an external device.”

Other key UE5700 series features include: 120Hz refresh rates, ultra-thin bezel designs, a 5,000,000:1 dynamic contrast ratio and more than a billion display colors. The sets include four HDMI inputs in total including new HDMI 2.0 input supporting up to 60 frames per second. Onboard sound is enhanced with Dolby Digital Surround. 

TCL said the sets can display either native 4K content or up-scaled HD content using TCL’s proprietary up-conversion technology.

The 55-, 65- and 85-inch models will be part of the top-of-the-line UH9500 series, and will all include smart-TV functionality.

These smart Ultra HD TVs all feature ultra-thin-bezel designs, premium cosmetics and Wide Color Spectrum LED backlighting.

TCL said the UH9500-series models add integrated HEVC (H.265) decoding and built-in dual-band wireless connections to stream native UHD content from new and forthcoming content service providers.

The 55- and 65-inch models both include 120Hz refresh rates, dual-band 802.11 2-by-2 Wi-Fi with instant access to movies, TV shows, music, sports, and news through favorite apps.

They also feature premium metallic designs with a chrome stand.  Smart features are powered by a 1.2 GHz Dual-Core CPU plus Quad-Core GPU, for heighted clarity and realistic imagery, a 5,000,000:1 dynamic contrast ratio and more than a billion display colors.

Both models come with three HDMI inputs in total including those with the aforementioned HDMI 2.0 spec, as well as two USB ports (one 2.0 and one 3.0).

On-board sound is enhanced with Dolby Digital Surround.

The 85-inch 85UH9500 LED UHD Smart TV adds to that a 240Hz refresh rate, four HDMI 2.0 ports, and two 15-watt speaker onboard audio system with Dolby Digital Surround.

A year ago, TCL announced its first 50-inch UHD TV (LE50UHDE5691) for the U.S. market, which broke the thousand-dollar price threshold in the U.S. market. TCL matched Seiki Digital, which also introduced a $1,000 UHD TV last year.

“Because of our scale of worldwide business, we are able to leverage technologies and production methods that our competitors simply cannot match,” Larson said.  “This allows us to invest in unmatched 2K to 4K up-conversion as well as advanced backlight technologies that are just not practical at a smaller volume enabling us to deliver a premium experience without the premium price.”