Corona, Calif. — TV maker TCL teamed up with Paramount Pictures in a marketing partnership supporting the July 31 theatrical release of “Mission: Impossible – Rogue Nation.”
TCL is launching a marketing campaign that includes digital, print, television and outdoor advertising. TCL will also package digital copies of the movie with the purchase of a TCL Roku TV when the movie is released for home viewing later this year.
It is hosting an exclusive pre-screening event at the TCL Chinese Theatre in Los Angeles on Tuesday, July 28; TCL is the official sponsor of the theatre, where major movies premiere and where the hand and footprints of cinema’s biggest stars appear on the sidewalk in front of the theater.
The company will also show its 65-inch curved quantum-dot TV for the first time in the U.S. It uses quantum-dot Color IQ optics from QD Vision. The event will include product giveaways and hands-on demos of TCL’s product portfolio.
TCL provided its products to Paramount to support the shooting of the film.
TCL’s list of movie tie-ins includes last year’s X-Men and, the year before that, Iron Man.