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Tag Heuer Debuts Connected Modular 45 Luxury Smart Watch

The Intel/Tag Heuer partnership has produced its latest offspring: a $1,600 luxury Android smart watch known as the Tag Heuer Connected Modular 45.

Key features of the all-metal watch include Wi-Fi, Bluetooth, GPS, NFC, Google Voice control, Android Pay mobile payment capability, intelligent learning for proactive scheduling of a user’s day, and data capturing for fitness workouts. It lacks a heart monitor.

The watch can be personalized on with more than 500 style choices. Buyers can select from 56 different versions of the watch — 11 standard models will be offered in stores with an additional 45 designs online. Timepiece connoisseurs can personalize the watch with a variety of modules, horns, bracelets and buckles for hundreds of stylish design combinations, the company said, including 30 watch dial options. The module can also be changed out for a mechanical watch or the even higher-end Tag Heuer 02T Tourbillon Chronograph.

The watch, at about 13mm thick, is powered by Intel’s Atom z34xx processor and boasts 30-plus hours of battery life. It is waterproof to 100 feet and has a tympanic membrane over the microphone. It has a 1.39-inch AMOLED display with an ambient light sensor.

It is available now in satin or polished grade 5 titanium with a suggested retail of $1,600.

Intel said it is developing its own voice-controlled intelligent assistant that will eventually appear on the watch via a firmware update.