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T-Mobile Taunts Verizon With Skywritten Message

A team of T-Mobile skywriters buzzed Verizon’s headquarters in Basking Ridge, N.J., this morning to deliver a skywritten message urging Verizon to abolish the practice of charging consumers for data overages.

The skywritten “end overages now” message drew prompt tweets from Verizon.  “That time when your wireless company’s CEO did a circus act to deflect the real problem: a lousy network that doesn’t meet your expectations,” a Verizon spokesperson said in one post. Another post said, “That time you found yet another form of communicating more reliable than the T-Mobile network. #SmokeSignals#Skywriting#PonyExpress.”

For its part, T-Mobile claims that AT&T, Verizon, and Sprint “milked” $1.5 billion in overage penalties from customers. More than 325,000 people signed a T-Mobile-led petition to abolish overages. After that, T-Mobile CEO John Legere took to social media to find another way to get his message across. T-Mobile said Legere polled consumers, who backed skywriting.

In April 2014, T-Mobile stopped charging for domestic data overages. Verizon’s new data plans charge $15 for each 1GB overage.