Bellevue, Wash. – T-Mobile stoked the price fires again with the launch of Simply Prepaid plans that cut prepaid-service costs by $10/month compared to the carrier’s Simple Choice prepaid plans.
The new plans, which offer fewer features, will be available at t-mobile.com, T-Mobile-owned stores, T-Mobile-branded stores operated by dealers, and all other authorized retailers starting January 25.
Three plans will be available, all with unlimited talk, text, and data and with specific buckets of high-speed 4G data at a maximum of 8Mbps. After the 4G buckets are emptied, data speeds slow to 2.5G, or 128kbps.
The $40/month plans offers 1GB of 4G LTE data. The $50 plan offers 3GB, and the $60 plan offers 5GB. Current Simple Choice plans with the same LTE buckets cost $10 more.
To get to the lower prices, Simply Prepaid prices exclude such Simple Choice features as free music streaming, free hot spot tethering, unlimited data and text in more than 120 countries, and Data Stash, which lets users roll over unused 4G data.
Simply Prepaid also lacks an unlimited-4G option, which costs $80 under the Simple Choice program.
Even without the new plans, T-Mobile said it won more than 1.2 million net new prepaid customers in 2014, contending other national carriers “continued to ignore and lose prepaid customers right and left.”