Chicago – Fewer iPhone purchasers came from the ranks of Android users on a percentage basis during the 30 days after the most recent iPhone launch than they did during last year’s launch, Consumer Intelligence Research Partners (CIRP) found in a consumer survey.
Android owners who switched, however, opted in greater percentages for more expensive iPhone models compared to last year.
After the Sept. 19 iPhone launch, 12 percent of iPhone buyers had switched from Android, fewer than the 23 percent of iPhone buyers who had switched from Android for the year-ago iPhone launch.
“Current iPhone owners accounted for over 80 percent of [iPhone] buyers after this launch compared to less than 65 percent after the iPhone 5S and 5C launch in Sept.,” said CIRP partner Josh Lowitz. “Android owners accounted for a much smaller share of buyers immediately after this year’s iPhone launch, and with smartphones so prevalent in the U.S., we also saw a smaller percentage of iPhone buyers moving from basic phones.”
Android owners who bought an iPhone after the most recent Apple launch bought more expensive iPhones, relative to the previous launch, CIRP also found. For the Sept. 2014 launch, 85 percent of iPhone buyers who previously owned an Android phone bought the new iPhone 6 or 6 Plus. In contrast, at the September 2013 launch, 52 percent of iPhone buyers who previously owned an Android phone bought the new iPhone 5S.”
“Former Android owners were attracted to the iPhone flagship models in greater proportion than last year’s launch,” said partner Mike Levin. “The addition of the flagship premium iPhone 6 Plus accentuated that improvement.”
This year, 59 percent of Android owners who opted for an iPhone bought the $649 unsubsidized iPhone 6 compared to only 52 percent who bought the similarly priced iPhone 5s. Another 26 percent of former Android owners bought the $749 unsubsidized price iPhone 6 Plus.
“Historically, former Android owners gravitated to the lower priced iPhone models,” said Levin. “Following this year’s iPhone launch, only 15 percent of former Android owners bought the legacy 5s and 5c, compared to 47 percent who bought the lower priced 5c and 4s following the 2013 launch.”
CIRP also found the big-screen iPhone 6 Plus with 5.5-inch dispay was a big draw for former Android users. Thirty-one percent of former Android owners who bought an iPhone opted for the 6 Plus compared to only 25 percent of existing iPhone owners who chose the 6 Plus.
CIRP based its findings on a survey of 300 U.S. iPhone purchasers surveyed from Oct. 18-Nov. 4.