Super Bowl Photo Cooked After Apple CEO Takes Heat

Oh say can’t you see...

Apple CEO Tim Cook created something of a digital dust-up this week by posting a blurry Super Bowl photo on Twitter.

The field shot, ostensibly taken with his iPhone just after the game, was dizzyingly out of focus, a quality not usually associated with Apple's imaging eminence.

A battery of Twittersnark ensued, much of it accompanied by the #iPhoneFail hashtag, as followers suggested Cook was drunk; took the shot with a toaster; and should swap out his iPhone for a Galaxy.

Whether by dint of his PR department or otherwise, the photo was ultimately removed from his Twitter feed and replaced by a sharper image, garnering even more attention than the original post.

Digital Trends details the hubbub here.


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