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Sprint To Promote New iPhones With $50 Unlimited Plan

Las Vegas – Apple unveiled its new smart phones in California, but Sprint was here at Super Mobility Week to unveil a $50 unlimited talk, text and LTE data plan that will be available only with the new phones.

The $50 unlimited plan is available with the new 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus. The plan undercuts the carrier’s own $60 unlimited talk, text and 4G data plan for other smartphones. That plan was launched only weeks ago to undercut a similar T-Mobile offering by $20.

Ryan Sullivan, Sprint VP of product engineering and development, called the plan “the best value in wireless” and part of the carrier’s repositioning into the industry’s “value brand.”

The new unlimited plan is available only if the iPhone 6 or 6 Plus is purchased without contract under a new “iPhone for Life” lease-payment plan, which enables consumers to trade in their new iPhone after two years for a new model.

Monthly leases start at $20/month for 24 months with no money down for the 16GB iPhone 6. Lease payments rise to a maximum $35/month for the 128GB iPhone 6 Plus. Consumers pay the monthly price for 24 months, then upgrade to a new iPhone that they would also lease. The 16GB iPhone 6 would cost a total of $70/month when the lease payment and service plan are combined.

After 24 months are up, consumers alternately could purchase their phone by paying off the difference between the unsubsidized phone’s suggested retail and the amount of the 24 lease payments that they made.

The lease program is available to new subscribers and to existing subscribers eligible for a phone upgrade.

The new iPhones are the carrier’s first iPhones with Sprint Spark tri-band LTE technology to accelerate data speeds and network capacity.

Sprint will “mainly” promote the iPhones in conjunction with the new service and lease plans beginning with the phones’ Sept. 19 launch. Sprint will take to broadcast and social media to promote the phones and plans, and it will launch in-store collateral in Sprint-owned stores and Sprint-branded stores owned by independent retailers. The collateral will roll after that to other retailers.

The new iPhones will also be available with the company’s other plans, including the recently announced Sprint Family Share Pack, which replaced Framily plans that Sprint conceded were difficult for consumers to understand.

The new iPhones will also be available subsidized with two-year contract at prices starting at $199 for the 16GB iPhone 6 to $499 for the 128GB iPhone 6 Plus.

The phones support Wi-Fi calling and VoLTE (Voice over LTE) if implemented by carriers.