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Sprint Intensifies Carrier Price Wars

OVERLAND PARK, KAN. – Sprint pulled out the big guns in the intensifying carrier price wars, offering to halve the bills of Verizon and AT&T subscribers who switch to Sprint.

The offer is available through Sprint-owned stores and Sprint-brand stores operated by affiliates. The carrier said it doesn’t yet know if it will expand the program to other indirect retailers.

Consumers who sign up get the half-off price for as long as they stay on the plan they select. The offer itself, however, is available only for an unspecified limited time.

The offer is available on top of an existing limited-time offer to pay up to $350 per line to buy out the contracts of consumers who switch to select Sprint plans. The payment applies to early termination fees or the balance of a subscriber’s phone-installment contract.

To participate, consumers must buy an unsubsidized Sprint phone up front or through an EasyPay installment- payment plan. They must also hand over their current phone. Switchers on a family plan must switch over their entire family and hand in their phones.