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Sony’s Nishida Meets Press, Names Vitelli CEG President

NEW YORK — Sony Electronics’ newly-appointed president Fujio Nishida met with the press for the first time at the Sony Building, here, and announced that the company’s sales for the fiscal year ended March 31, 2000 was $12.2 billion, an increase of more than 15 percent over the previous year.

Nishida credited FD Trinitron WEGA TVs, Digital 8 Handycam camcorders, Digital Mavica cameras, DVD video players and VAIO notebook personal computers as driving growth during the year. With the recent inclusion of VAIO computers and related products, the Sony Consumer Electronics Group now accounts for nearly two-thirds of Sony Electronics overall sales.

“We achieved significant growth in the past year due to the continued success of our new digital AV and IT devices,” Nishida said. “We look forward to the challenges of the upcoming year as we migrate our products and services toward Internet and broadband platforms.”

Nishida also announced that Mike Vitelli, a 20-year Sony veteran, has been named president of the Sony Consumer Electronics Group (CEG), replacing Nishida, who had the job briefly before getting his new job as president of Sony Electronics. Vitelli, who had worked in the consumer electronics market for Sony during his career, was most recently executive VP of Sony Broadcast and Professional Company.

For more on Nishida’s views of the consumer electronics marketplace, and what role Sony will play in it during the next 12 months, check TWICE Online for updates and the June 12 print edition of TWICE.