SANTA CLARA, CALIF. — Sony recently brought select media out to its corporate 50-yard-line suite at the new Levi’s Stadium – home of the San Francisco 49ers NFL franchise – for a tour of the state-of-the-art Internet and A/V systems that contribute to the overall fan experience there.
Sony has delivered entertainment content, technological infrastructure and hardware, including over 2,000 Sony TVs placed around the venue, with 70-plus 4K TVs, many of which are found in stadium suites.
Sony 4K UHD cameras and production gear also help keep those screens filled with game-related content.
In addition, Sony LED video scoreboards are positioned at both ends of the stadium, and a special Sony-sponsored 49ers museum is equipped with a curved screen and digital cinema projector to help fans relive the glory years of the team’s vaunted history.
The partnership has given Sony branding opportunities to promote its own gear, including its water- and shock-resistant Xperia smartphones and tablets that were showcased to fans in a trailer outside the stadium gates before the recent game against the Kansas City Chiefs.
The stadium was also designed to allow more than 70,000 fans to connect to Wi-Fi and 4G networks to take advantage of personalized services at the game. Approximately 70 miles of cabling and 1,200 distributed antenna systems were installed for Wi-Fi routers placed to serve every 100 seats.
Fans get the opportunity to use their tablets and smartphones to see specially produced content about the team and its players and even to help find their seats.
Sony said the Levi’s Stadium effort stands as the high point of its 25 stadium activations across North America.