Smart Speakers Are Driving Smart-Home Growth

Parks Associates releases new market forecasts at annual Connections conference
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Voice control in the connected-home market will rapidly expand the adoption of such devices, according to the latest forecast from Park Associates.

Welcoming attendees to its 21st annual Connections: The Premier Connected Home Conference, which begins today in San Francisco, Parks is forecasting U.S. consumers will buy more than 2.3 billion connected devices between 2015 and 2020, and those consumers "are showing strong preferences for voice as the interface for their devices. Companies in the smart-home, entertainment and connected-car ecosystems are pursuing partnerships that can add voice control to a variety of solutions in the connected home. Voice control is the top trend for 2017 in the IoT and smart home and a main focus of discussion at Connections," said Elizabeth Parks, senior VP.

The new IoT forecasts were presented during the pre-show research workshops, with Parks analysts demonstrating that over 442 million connected consumer devices will be sold in the U.S. in 2020. These sales totals include connected entertainment, mobile, health and smart-home devices. Personal assistant devices, which include speakers with voice control such as Amazon Alexa and Google Home, are the fastest growing category, with a compound annual growth rate of 78.3 percent between 2015 and 2020.

See: Amazon Echo Controls 71% Of Smart-Speaker Biz

"We've only scratched the surface of what the connected home can do for consumers and companies," commented William Greene, product manager, energy services, at Nest Labs. "At Nest, we've learned that combining connected devices with simple, yet sophisticated, software can meet the connected consumer's expectations for reliability and convenience while opening new opportunities for engagement. This enhanced engagement can benefit companies and precipitate revolutionary changes in verticals like energy utilities. Every connected consumer represents an opportunity for huge advancements in engagement strategy, operational efficiency, and the realization of shared benefits across industries and regions."

The three-day Connections event features analyst presentations on new consumer research and panel discussions with high-level executives from start-ups, Fortune 500, venture capitalist, public relations and media companies, Park said. Executives from Comcast, Cox Communications, Intel, Qualcomm Technologies and Vivint Smart Home will deliver keynotes. Conference highlight will be available on Twitter.

Parks Associates will continue to explore the IoT market with a series of free webcasts next month.

On June 8, "Support Strategies for an IoT World" will share support strategies to leverage consumer data and analytics to create optimal and personalized user experiences.

Click here to register.

On June 20, "Wi-Fi for IoT: How Home Networking is Changing the Smart Home" addresses current consumer trends with Wi-Fi use, short-term and long-term changes occurring in home Wi-Fi, and how IoT players can leverage Wi-Fi to their advantage.

Click here to register.

Finally, on June 21, Parks will present "Advancing Ease of Use through Sensor and Appliance Automation," which examines how smart appliances are leveraging innovative sensor technologies to evaluate appliance task status, anticipate needs and automate the next step with little or no human interaction.

Register here.

The webcasts are sponsored by Sutherland, Cirrent, and Ayla Networks, respectively.


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