Smart-Home Penetration Could Double In A Year, Survey Finds

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Smart-home ownership could double to 30 million households in the next year, if a survey commissioned by August Home and Comcast Xfinity Home is any indication.

The survey of almost 1,300 consumers found that 12 percent of homes without a smart-home product are likely or very likely to buy one in the next 12 months. That would expand household penetration to 30 million homes, or 24 percent of the 124.6 million households in the U.S. at the end of 2015, the companies said.

The survey also found that the percentage of households likely to buy jumps to 56 percent among households that already have at least one smart-home product. In all, almost 18 percent of all respondents said they were likely or very likely to buy a smart-home product in the next 12 months.

As for what purchase intenders plan to buy, 40 percent said they’d be most likely to buy a connected camera, followed by a video doorbell at 26 percent, a connected light bulb at 19 percent, and a smart lock at 13 percent.

Among households that already use at least one smart-home product, 62 percent have an Internet-connected camera, 54 percent control lights, 54 percent control thermostats and 49 percent control smart locks.

People ages 30 to 44 led the way on intended adoption, with 25 percent indicating they were planning to buy in the next year. Men showed a slightly higher interest at 19 percent, compared with 15 percent of women.

High-income consumers showed the strongest interest, with almost 40 percent of those making more than $200,000 planning to buy a smart-home product over the next year.


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