New York – Intel revealed the pricing and feature set of its MICA (My Intelligent Communication Accessory) bracelet, made of precious gems and snakeskin.
Upscale fashion retailers Barneys and Opening Ceremony will retail MICA for $495 in early December.
MICA’s price includes two years of AT&T data service, which enables the bracelet to receive text messages from selected contacts, get notifications of incoming Gmail from selected contacts, respond with customized canned replies, get calendar and event notifications from Google Calendar and Facebook, accept or reject appointments, and view “Time to Go” reminders based on location and the time it would take to get to the next appointment. MICA also provides Yelp local search, which includes business ratings and reviews.
The bracelet features 18K gold coating with a curved sapphire-glass touchscreen display. One style features black water snake skin, pearls from China and lapis stones from Madagascar. A second style features white water snake skin, tiger’s eye from South Africa, and obsidian from Russia.
MICA was engineered by Intel and designed by Opening Ceremony, a fashion brand as well as retailer.
The communications accessory will be available exclusively at Opening Ceremony stores in New York and Los Angeles, select Barneys New York locations, and online at Openingceremony.us and Barneys.com.
“MICA captures Intel’s philosophy that technology should enhance jewelry in order to make wearable technology truly wantable in addition to seamless and productive,” said Ayse Ildeniz, VP/GM of business development and strategy of Intel’s new devices group.
