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Sigma Unveils DP2 ‘Loaner’ Program

Ronkonkoma, N.Y. — Lens and camera manufacturer Sigma launched Tuesday an unusual means to help photo enthusiasts experience the value of the forthcoming DP2 Quattro camera before they actually buy one.

The “Try Before You Buy” loaner program encompasses the advanced point-and-shoot camera before it hits store shelves.

The five-day test drive of the DP2 targets experienced photographers, and is designed let them get up-close and comfortable with the camera’s unusual capabilities.

Sigma believes the resulting image quality produced by Sigma’s unique high-resolution Foveon sensor will make the camera difficult to return.

Sigma announced the three-model DP Quattro series in February. Each camera includes Sigma’s Foveon Quattro Direct Image sensor, which is equivalent to a Bayer 39-megapixel conventional sensor in resolution testing.

The DP2 Quattro, which will carry a $999 suggested retail, is the first camera in the series and has a fixed 30mm 2.8 standard lens engineered especially for the DP2.

The loaner program has limited quantities but will be open to any U.S.-based experienced photographer. Sigma said it will select participants on a first-come, first-served basis.

To participate in the program which runs through July 31, photographers can sign up on the Sigma website, where they will be asked for their name, billing and shipping address, and credit card information.

The credit card will be charged $999, which will be credited back to the user once the camera and accessories are back in Sigma’s possession.

The loan period is for five days, including a weekend. The camera will be expected back at Sigma’s Long Island, N.Y., headquarters on the seventh day, as outlined in a letter included in the shipment.