Sharp Kicks Off All-Star Week Aquos Promotions

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Mahwah, N.J. - Sharp Electronics is using baseball's All-Star Week to launch a new promotion called, "Watch it Like the Pros," giving consumers a chance to win one of 10 Sharp Major League Baseball (MLB) Players Choice entertainment packages, a trip to the World Series and hundreds of additional prizes.

The sweepstakes launches All-Star week — July 10-14 — and will run through the end of the season. Ten MLB players (three MLB All-Stars) have been recruited to pitch in and promote the brand both in their local markets and as part of the national campaign.

Consumers will have the chance to win their favorite player's home entertainment package by signing up online at or texting a unique SMS code displayed at local retail locations.

Each prize package is a representation of how Sharp's MLB players watch the games and highlights in their own homes, including combinations of Sharp Aquos LCD TVs, Blu-ray Disc players and sound bars, as well as a player-signed jersey.

Participating athletes include Chicago Cubs shortstop Ryan Theriot, Florida Marlins shortstop and 2009 All-Star Hanley Ramirez, Milwaukee Brewers first baseman and 2009 All-Star Prince Fielder, New York Mets pitcher John Maine, New York Yankees pitcher Joba Chamberlain and Oakland Athletics outfielder Matt Holliday, as well as new additions, Atlanta Braves pitcher Derek Lowe, Detroit Tigers pitcher Rick Porcello, Los Angeles Angels outfielder and 2009 All-Star Torii Hunter and St. Louis Cardinals outfielder Rick Ankiel.

Sharp will promote the campaign with print, online and social-media platforms, as well as event activation at several MLB ballparks throughout the season, Sharp said.

As the official HDTV of MLB, Sharp will also have a major presence in St. Louis for the All-Star FanFest, All-Star Sponsor Zone and inside Busch Stadium.

In partnership with Anheuser-Busch, Sharp will be at MLB's All-Star Sponsor Zone outside of Busch Stadium from July 11-14. Aquos LCD TVs will adorn the 7,500-square foot space, playing coverage of the State Farm Home Run Derby and All-Star Game outside of the ballpark.

The area will feature multiple video gaming stations providing visitors with a chance to win an Aquos LCD TV by being the top player on the leaderboard at the end of each day.

Additionally, MLB players will be making appearances at the Sponsor Zone for autograph sessions throughout the week.

All week, Sharp "ambassadors" will hand out Instant Win SMS Text cards and also give spectators the chance to sign up on site at kiosks at MLB All-Star FanFest, the All-Star Sponsor Zone and at in-stadium activation sites.

The All-Star FanFest at the America's Center in St. Louis will feature Aquos LCD TVs to play videos of close calls and give fans the opportunity to play the "What's Your Call" game. Active MLB umpires will be on site to help fans make the call.

A Sharp Fantasy Sports Den, which will be raffled off at the end of the activation, will offer fans a place to rest and view HD features.

Inside the concourses at Busch Stadium from July 12-14, Sharp will have live photo booths where fans can create personalized Sharp-branded baseball cards featuring their picture, and areas with computer kiosks that allow consumers to enter the "Watch it Like The Pros" Sweepstakes.

"The strength of the relationship between Sharp and MLB centers on the natural affinity between the two brands. Baseball is a game of accuracy and details, and Sharp Aquos LCD TVs capture every detail of each play in high-definition clarity, offering consumers the best viewing experience possible," said Judah Zeigler, Sharp retail and consumer marketing associate VP. "With multiple MLB activations, our hope is that fans will experience the quality of Sharp Aquos and excitement of baseball to the fullest, whether by winning their favorite player's home-theater setup or a trip to the World Series."

In addition to the online component, Sharp said more than 4,900 retailer locations nationwide have signed on to participate in the "Watch it Like the Pros" sweepstakes. Consumers can win instantly by texting the unique code found on the point of purchase display at any participating retail location.

Retail Instant win prizes include a grand-prize trip for two to the 2009 MLB World Series, 30 first-prize Sharp Aquos LED LCD TVs, and 500 second-prize $25 shop certificates.


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