NEW YORK – Sears and Samsung dominated the Independence Day period in appliance print ads, a study by TWICE market research partner Gap Intelligence showed.
Sears accounted for about 21 percent of all retail advertising activity for the holiday period of June 29 to July 11, with hhgregg No. 2 in print promotions.
On the vendor side, Samsung repeated its year-ago performance to secure the top position, with a heavy ad emphasis on laundry and refrigeration, while LG was the secondmost advertised majap brand with a similar product emphasis.
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