Sears is bringing back its Heroes at Home program for the holiday season to help support veterans and military families.
As part of the effort, the retailer has introduced a special limited-edition laundry pair under its private-label Kenmore brand, and will donate $20 from every in-store or online purchase of each qualifying washer or dryer, up to $200,000, to the nonprofit Rebuilding Together program.
The funds will be used to retrofit the homes of low-income veterans with wheelchair accessibility ramps.
Dubbed the Kenmore Patriotic Pair, the duo consists of a 4.3-cubic-foot top-load washer with stainless steel drum and a 7-cubic-foot white dryer with SmartDry Plus technology for especially damp laundry loads. Both products feature a unique American flag design embedded in the console, and each carries a $400 retail price.
Sears is also providing customers with the opportunity to donate to Rebuilding Together during in-store checkout or by visiting Sears.com/heroesathome now through Nov. 19.
“Our goal is to fund and build as many ramps as possible for veterans in select cities across the country before Christmas,” said Joelle Maher, Sears’ president and chief member officer. “We’re thankful for the incredible generosity of our members and associates, who have helped us raise nearly $40 million over the past nine years and impact so many military families. It’s a cause that truly unites us, and an opportunity to give back this holiday to those who served.”
Year-round, Sears offers active, reserve or retired military personnel or military spouses 20 percent off regular-priced and 5 percent off sale-priced tools and lawn and garden products, with a valid military ID or military spouse ID.