Sears Expands Kenmore Elite Line

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HOFFMAN ESTATES, ILL. –

Sears has expanded its premium Kenmore Elite private-label line with new cooking, refrigeration and laundry products that boast several state-of-the-art advances.

“We are now bringing first-to-market appliances that inspire our customers,” said Michael Castleman, VP and acting head of Sears’ Kenmore, Craftsman and DieHard brands. “We believe in putting innovation into our products so our customers get more results and better experiences from them.”

The new products were introduced as the company is redoubling its efforts to sell its house brands through other retailers besides Sears.

The new additions include a double oven freestanding range featuring two 3.5-cubic-foot ovens with true convection that perform equally and independently. The unit also offers an electric turbo boil feature that rapidly brings pots to boil. The range retails for $1,899 in white and black and $1,999 for a stainless-steel finish.

The fridge, a French-door Trio, is an enhanced version of the recently released Trio Signature. At 31 cubic feet, the new model, available in January, offers more storage space than any Kenmore fridge, as well as an integrated water dispenser and push-button “grab-andgo” door for accessing small, easy-to-reach items without letting cold air escape.

New in laundry is a 4.3-cubic-foot, high-efficiency front-load steam washer and companion 7.4-cubic-foot dryer priced at $1,200 in white and $1,300 in color finishes. Awarded the Energy Star “Most Efficient” designation this year, the pair can wash and dry a load in less than an hour, and can send real-time diagnostic information over the phone to service technicians.

Lastly, the induction slider cooktop offers “the most advanced cooking technology and touch controls for greater speed, responsiveness, easier clean ups and energy efficiency,” Sears said, while the new 2.0-cubicfoot countertop microwave oven features large capacity coupled with a round interior to maximize available cooking space.

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