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Samsung TV Ad Spotlights Appliances’ Place In Holiday Frenzy

A new TV spot from Samsung is focusing attention on the upcoming holiday season — and a 30-percent-off promotion on select home appliances.

The ad, called “They’re Here,” captures the frenzy of the holidays as family and friends arrive to celebrate the season. In Samsung’s vision, however, the guests first appear on the touchscreen display of the vendor’s Family Hub fridge, and dad dutifully checks on two separately heated dinner courses within a Flex Duo oven.

The commercial ends by heralding the 30-percent-off sale, which applies to select kitchen packages featuring the Hub and Flex Duo ranges. The promotion runs now through Nov. 29.

Samsung also showcased its kitchen wares this past weekend at the Food Network and Cooking Channel New York City Wine and Food Festival. There, within the Samsung Lounge at the Northwestern Mutual Pier 92 Rooftop, distinguished chefs cooked up holiday dishes using the company’s appliances, and conducted cooking demos at a Grand Tasting on Pier 94 presented by ShopRite, Food Network and Cooking Channel chefs.

“Even in October, the anticipation and excitement is already starting to build,” said Katie Cheng, Samsung’s home appliance marketing VP, in reference to the approaching holiday season. “We want to give hosts a boost with new ideas and home appliance innovations that make holiday prep easier and more fun.”