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Samsung Re-enlists Bell, Shepard For Majap Spots

Ridgefield Park, N.J. – Hollywood couple Kristen Bell and Dax Shepard have returned to the Samsung fold for a trio of TV commercials showcasing the company’s latest appliance line.

The actors, who last year plugged the manufacturer’s mobile and TV products in a pair of popular video vignettes, will now showcase Samsung’s newest range, refrigerator, washer, dishwasher, and robo-vac innovations, as they entertain at home and juggle the joys and demands of a growing family.

“Kristen and Dax embody a new generation of homeowners for whom technology is a given and high performing, stylish appliances are a must,” said John Herrington, senior VP/general manager of Samsung’s home appliances group. “They are spending more time at home entertaining, and want innovations that surprise and delight them, and make their lives more convenient.”

Added “House of Lies” star Bell, “After spending time using our Samsung home appliances one word describes how Dax and I feel: ‘wow!’ There are so many cool innovations that make them fun and our household chores easier.”

The ad campaign was announced last week during a Samsung Home Appliances Billboard Music Awards viewing party at Los Angeles’ London Hotel. The actual awards event, held in Las Vegas, was co-sponsored by Samsung Electronics America.

The commercials include a 60-second spot that showcases the complete appliance suite including Samsung’s Flex Duo dual-door range; the 23-cubic-foot, counter-depth 4DoorFlex refrigerator; the activewash top-load washer; the WaterWall dishwasher; and the POWERbot robotic vacuum.