Samsung Electronics sold more than $1 billion worth of TVs in October in North America, setting a new monthly sales record, the company said.
The company cited, in part, the expansion of “interactive experience marketing,” including the expansion of Samsung Entertainment Experience areas to about 600 Best Buy stores. The Samsung-dedicated area let consumers explore Samsung products, including SUHD 4K TVs and audio systems, in a hands-on way, Samsung said. The supplier has also installed a Brand Wall made of Samsung TV screens in about 2,600 Walmart stores.
The company also cited customer satisfaction, noting that it won two customer satisfaction awards in the annual J.D. Power 2015 HDTV Satisfaction Report. J.D. Power’s survey of 3,750 consumers who purchased an HDTV in the previous 12 months found that Samsung was the highest-ranking company for customer satisfaction for two consecutive years in the 50-inch-and-up category and in the category of less than 50 inches, Samsung said.
The $1 billion sales level compares with September 2004, when the company posted $100 million in monthly sales for the first time, and October 2007, when sales hit $500 million.
Samsung called itself the leading TV seller in the U.S. and Canada in market share.
In 4K UHD TVs, Samsung said it accounted for more than half of all sales in the third quarter of 2015, or 52.1 percent of sales in the U.S. and 54.4 percent in Canada.
The company’s subset of 4K TVs with SUHD technology features High Dynamic Range (HDR) technology to increase the brightness range and contrast ratio of 4K programming. The TVs also feature Nano Crystal Technology to widen the color gamut.
