Samsung Announces New VR Partnerships With UFC, X-Games, Live Nation

Adds “Live Pass” for Gear VR users to stream action sports, concerts
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Samsung Announces New VR Partnerships With UFC, X-Games, Live Nation

Samsung has inked deals with UFC, X Games and Live Nation to stream select live events in virtual reality.

Samsung's VR Live Pass on Gear VR will stream action sports and music events through the company's Gear VR platform. It will be available through the Samsung VR app in early June.

Samsung recently expanded the global presence of its Gear VR platform to 45 countries.

“We are excited to offer Samsung Gear VR users the opportunity to experience their favorite live music and sporting events through our industry-leading VR ecosystem,” said Younghee Lee, chief marketing officer and executive VP, Samsung Electronics. “Partnering with these companies to expand our VR services helps us to open up a new gateway of opportunities for fans and demonstrate our commitment to delivering experiences that make the seemingly impossible, possible.”

The first live broadcasts will include the following events:

*UFC 212: Aldo vs. Holloway, from Rio de Janeiro, Brazil, on June 3. The 360-degree live stream and will include additional VR content, including pre-event and post-event show highlights with UFC featherweight champion José Aldo and interim UFC featherweight champion Max Holloway.

*X Games Minneapolis, July 13-16: Featuring the world’s best BMX riders and skaters, including Jimmy Wilkins, Chad Kerley and Jagger Eaton competing.

*A Live Music Concert in August with an international artist to be announced.

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