Samsung Adds Screen Dreams App



Screen Dreams, the distributor of photographic and fine art stills and videos that can serve as flat-panel wallpaper, screensavers and electronic galleries, recently signed up Samsung to carry its first-ever paid TV application on 2010/2011 model Samsung smart TVs and Blu-ray players.

The Screen Dreams app can be purchased through the Samsung Apps Store at $2.99 and allows consumers to access and stream famous works of art, world-class photography, as well as Screen Dreams exclusive Fireplace and Aquarium video content.

Screen Dreams founder and president Stephen Spivak said there is no subscription fee for the content.

“The price of the app is $2.99, and that allows any user unlimited usage with this one time transaction,” he said.

The app is intended to help flat-panel owners transform their screens into a high definition “window to the world.”

“Smart TVs are one of the biggest-selling consumer electronics products, and we are committed to distributing our beautiful imagery and videos to consumers who are looking for interesting new content to explore on these next generation TV sets,” said Spivak. “Consumers can have a great ‘lean back’ experience and be entertained from the comfort of their homes just by using their remote control to turn that old boring black rectangle into a work of art with music.”

The new Screen Dreams app enhances the ambiance and aesthetics of any room décor, and instantly streams via the Internet 12 uniquely themed galleries made up of more than 150 high-definition art and photography images and video scenes.

Galleries include space, fractals, fine art and photographs of nature landscapes, beaches, waterfalls and more.

All galleries are accompanied by music tracks in the World Beat, New Age and Ambient genres, among others. Natural sound effects, including crackling fires and aquarium bubbling, are also supplied.

The app also has an optional feature setting that allows the viewer to learn about the history of the artists, such as Van Gogh and Monet, and photographers behind the images appearing on the screen.

Screen Dreams first started streaming its Galleries through select Sharp Aquos Net, and Philips Net TVs in 2009, and continues that arrangement today.

In 2010 the company was asked by Yahoo to create paid apps for a connected TV platform. The paid apps were launched into the market at the end of 2011 on Vizio, Sony and Toshiba TVs.

The Yahoo! “app is essentially the same as the one on Samsung TVs and has the same price at $2.99 and unlimited use for a one-time transaction,” Spivak said.

The Screen Dreams smart-TV app on Samsung TVs is being promoted by Samsung as being in the first marketing position on the Samsung Apps store website.

Last year, Screen Dreams also announced a licensing deal with New York City’s Museum of Modern Art (MoMA) for the Blu-ray/DVD rights to produce and distribute 50 Masterworks from the MoMA’s collection.

As for the future, Spivak told TWICE that Screen Dreams expects to offer a subscription-based Premiumlevel service “by the end of the year, or sooner,” that will offer more exclusive content and fine art works.


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