San Diego — RCA TV, the line of value-oriented TVs made and sold in the United States by Korea’s On Corp., under license from Technicolor, unveiled Tuesday the latest assortment RCA-branded Roku smart TVs.
But RCA is doing it a little differently than the recently announced Roku TV offerings from Hisense and TCL.
The eight new LCD TVs and four LCD TV/DVD combo units will all offer integrated Roku streaming capability through a pre-installed streaming stick.
The Roku sticks are all of the MHL-complaint variety, as opposed to the new HDMI-only sticks, meaning they will not require any additional power connection to operate.
The MHL/HDMI port on each TV will supply all the power the device requires.
The TVs also will be operable by a remote control developed by On Corp., and incorporating special buttons for Roku functionality.
The sets are being added by On Corp. in addition to the smart-TV platform it has shown and continues to develop for other lines of sets it plans to market, Pat Deighan, On Corp. sales VP, told TWICE.
He also added that his company is still planning to introduce its first RCA-branded Ultra HD TVs, previously shown at International CES, but is trying to gauge market demand now before determining a late 2014 or early 2015 introduction.
The lineup will feature an assortment of HD 720p and FullHD 1080p LED LCD TVs, some with LED direct backlighting and some with LED edge-light placement.
The 50-, 55- and 65-inch FullHD stand-alone LCD TV models will also offer 120Hz refresh rates for smoother color resolution. All smaller versions offer 60Hz frame rates.
The 720p HD models will be offered in 28- and 32-inch screen sizes in both stand-alone and DVD/TV combo units.
The company will also offer 32-inch models in both configurations with FullHD 1080p resolution.
All other models offer FullHD 1080p resolution.
The Roku platform will supply access to the Roku Channel Store with thousands of streaming app choices.
“Roku’s streaming platform is accessible directly from the TV remote, making it possible to jump straight to the Roku home screen to start watching in any room with a Wi-Fi connection. There’s no additional equipment needed and it's pre-installed for maximum convenience and ease of use,” said Deighan.
RCA TV models with the Roku Streaming Stick are rolling and available now at Best Buy, Walmart.com, Sears.com, BJ’s Wholesale Club, SamsClub.com and select regional electronics retailers, On Corp. said.
The new Roku Ready RCA TV models include the 28-inch 720p LRK28G30RQ ($199 suggested retail); the 32-inch 720p LRK32G30RQ ($249); the 32-inch 1080p LRK32G45RQ ($279); the 40-inch 1080p LRK40G45RQ ($349); the 46-inch 1080p LRK46G55RQ ($449); the 50-inch 1080p/120Hz LRK50G45RQ ($549); the 55-inch 1080p/120Hz LRK55G55RQ ($649); and the 65-inch 1080p/120Hz model LRK65G55RQ ($999).
In Roku Ready TV/DVD combo products, RCA will offer the 28-inch 720p LED28G30RQD ($229); the 32-inch 720p LED32G30RQD ($279); the 32-inch 1080p LED32G45RQD ($299); and the 40-inch 1080p LED40G45RQD ($379).