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RadioShack Out Of This World

DALLAS — RadioShack will co-sponsor the first ever landing of a commercially financed and developed lunar probe in 2003, the retailer announced last week.

The consumer electronics retailer pledged $1million to the Arlington, Va.-based LunaCorp, to launch the Icebreaker Lunar Rover, which will search for ice on the moon. RadioShack and will continue to help fund the project for the next several years. RadioShack will have its logo placed on the lunar lander in exchange for the funding.

LunaCorp expects to add other corporations to its donor list prior to the launch.

While RadioShack has more than 7,100 terrestrial stores, there are no plans for a moon-based RadioShack, but the company believes being associated with such cutting-edge technology will help attract customers.