Fort Worth, Texas — Nearly one year after forging their ISP pact, RadioShack and Microsoft began selling broadband service today in 5,800 of the retailer’s stores.
The ISP plans are being demonstrated and sold within in-store shops dubbed Microsoft Internet Centers, and include a wide range of cyber services including MSN HighSpeed. The new broadband offering bundles DSL or satellite Internet access with MSN Explorer, which integrates Microsoft’s web browser with Hotmail, MSN Messenger and Windows Media player.
DSL service is provided by Northpoint Communications Group for $39.95 per month, and StarBand Communications will begin offering two-way satellite delivery for $59.95 per month (plus $299 for dish setup) in November. More than half of the Microsoft Internet Centers currently have broadband connections to the World Wide Web, with the remaining kiosks to receive high-speed access by year’s end.
The Microsoft shops will also tout wireless Internet access, MSN dial-up access, WebTV, home networking and Windows CE-based handheld devices.
Commented RadioShack chairman, president and CEO Len Roberts, “The ability to demonstrate broadband in our stores and show customers end-to-end connectivity solutions with Microsoft technology allows us to strengthen our customer acquisition strategy and leads us closer to becoming America’s home connectivity store.”
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