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Protexis is demonstrating Retail Electronic Distribution (RED), which provides comprehensive software distribution with an inventory that includes hundreds of software titles. It is designed to give retailers efficient access to a growing and custom digital inventory, while offering retail customers a seamless, integrated shopping experience, the company said.

Content from RED is purchased and fulfilled from within the retailer’s shopping cart instead of being from an outsourced competitor’s cart. All necessary product merchandising and catalog metadata is customized for each retailer and ready for access, and retailers set the margin for Protexis RED titles. In addition, the RED inventory is continually growing to include new titles that are relevant, popular and that provide incremental value to a retail offering, according to the company.