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Philips, Funai Extend Brand-License Agreement

Atlanta – Philips and Funai Electric-Osaka have extended a brand license agreement for the Philips and Magnavox brands in the U.S., Canada, Mexico, and select Latin American countries for TV and video products through Dec. 31, 2018.

The initial agreement between Philips and Funai Electric began in 2008, said Andy Mintz, senior VP for global brand licensing at Philips.

Funai is responsible for the sourcing, sales and marketing of the Philips-brand products, while Funai Electric’s P&F USA and P&F Mexico subsidiaries manage the Philips brand in the Americas. Another subsidiary, Funai Corp. in New Jersey, manages the Magnavox brand.

The marketing of other Philips-brand products, as well as other select brands such as Onkyo headphones, are handled in North America by Gibson Innovations USA. It markets Philips-brand headphones, Bluetooth speakers, audio playback speakers, accessories, DECT cordless phones and other new products to be announced.