Parks Associates released its updated list of the top 10 subscription over-the-top (OTT) video services in the U.S. market, and Netflix was once again crowned king.
The top three companies in the ranking, which is based on number of subscribers, remain unchanged from last year. HBO Now, however, moved into the top five, while YouTube Red, which launched in October 2015, entered the top 10.
2. Amazon Video (Amazon Prime)
3. Hulu (SVOD)
5. HBO Now
7. YouTube Red
9. CBS All Access
10. Sling TV
"While the top three are no surprise, the big story over the past year has been the rapid subscriber growth for OTT video services from HBO, Showtime and Starz,” said Brett Sappington, Parks research senior director. “The combination of recognized brands and popular original content is driving demand for their offerings.”
“Services such as Sling TV and Crunchyroll are still enjoying strong growth, but other services have simply grown at a faster rate over the past year,” he added.
Online pay-TV services are also growing quickly, fueled by nationwide advertising campaigns, said Parks, citing YouTube TV's advertising and sponsorship deal with MLB during the World Series.
“While more online pay-TV services could enter the top 10 within the next year, those services that comprise the top 10 are recognized brands that are aggressively working to expand their subscriber bases. Displacing them will be a difficult task,” said Sappington.
There are over 200 OTT video services currently available in the U.S., according to Parks, and one-third of U.S. broadband households subscribe to multiple services.