Fort Collins, Colo. – OtterBox has acquired LifeProof, a primary competitor in the protective case market.
Founded in 2009 and headquartered in San Diego, LifeProof specializes in waterproof, shock-proof hardshell cases for Apple’s iPhones and iPads.
The company sells through consumer and enterprise channels.
“Over the next 30 days, OtterBox will begin incorporating the LifeProof brand into the OtterBox family. More information about product availability and alignment will be determined at the completion of the integration,” read an OtterBox statement.
OtterBox has its own lines of protective cases for Apple products, as well as cases and accessories for devices marketed by Amazon, Barnes & Noble, Blackberry, Boost Mobile, Google, HTC, LG, Motorola, Nokia and Samsung.
OtterBox employs approximately 650 people worldwide. LifeProof employs approximately 250 people, “who are now members of the OtterBox family and will remain in their San Diego location for the foreseeable future,” Otterbox said.
“The joining of OtterBox and LifeProof is a way to combine two great brands and provide customers with even more great products, services and choices for smartphone accessories,” OtterBox CEO Brian Thomas said. “Our strategy is to utilize our combined brand momentum and world-class talent to create a great customer experience that generates OtterBox brand ambassadors for life,” he added.
OtterBox is a family-owned business founded in 1998.