TCL has revealed the results of its recent national poll regarding cord cutting, the smart television experience and viewing habits.
More than one in five Americans (21 percent) would be willing to give up sex with their partner or a family meal for a night or a weekend to themselves with streaming access to their favorite content. Four out of five Americans would give up studying, after-hours work or exercise for their favorite shows.
The rest of the results show, not surprisingly, that television consumption habits are drastically changing, including a booming shift toward cord cutting, smart TVs and streaming services.
The new research shows that the number of cord-cutters – a person who cancels or forgoes a cable subscription in favor of an alternative Internet-based or wireless service – is continuing to grow exponentially in America.
When looking at the research generationally, millennials (people ages 18-34) are spearheading the trend, with the majority wanting to be part of the cord-cutting movement and having already cut ties with their cable services or never subscribed to a multiple system operator to start with – the ”cord-nevers.”.
Baby Boomers (people ages 51-69) are more slowly following suit, with one in five (20 percent) classifying themselves as cord-cutters.
Similarly, streaming content – receiving and downloading audio or video files via the Internet – is also exploding in popularity. According to the research, nearly four out of five Americans are now streaming at least some, if not all, of their favorite content, with 70 percent of Millennials agreeing that most or all of what they watch is being streamed on their own time.
“We believe that streaming is the future of television,” said Chris Larson, VP sales and marketing for TCL. “Consumers today want complete control over their entertainment and content consumption, which explains why a growing number of Americans now own a smart TV.”
The survey findings also reinforced that “cost savings” and “flexibility of viewing” are of utmost importance for 75 percent of Americans when it comes to owning a smart TV.
Nearly half of Americans (49 percent) say they have or would spend an entire weekend streaming a TV series or movies. Similarly, 60 percent of millennials say the ability to binge-watch TV and get caught up on content on their own terms is the biggest way cord-cutting has changed their viewing experience.