Olympus Shows Sub-$300 Megapixel Camera At PMA

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An early indicator that high-resolution digital cameras are becoming mass market item took place at the PMA show in Las Vegas yesterday when Olympus introduced its 1.3 megapixel D-360L model.

In addition to the megapixel resolution Olympus is using the $299 D-360L as a platform to bring many of its higher-end features to a low-priced camera. These include selectable ISO ratings, auto white balance or four preset manual settings, two image compression ratios and a six flash modes.

The D-360L has a video-out allowing the images to be viewed on a TV or recorded on a VCR, eliminating the need for the consumer to have a computer. Other features include a 2x digital zoom, a burst mode allowing 10 shots to be taken in five seconds and a 1.8-inch LCD. An 8MB SmartMedia card is bundled with the camera. The camera will ship this month.

Olympus also debuted the P330N photo printer, which can be connected to a computer, digital camera or television and has a video capture mode allowing it to take and print images off a camcorder. The printer also directly accepts SmartMedia cards, eliminating the need for connecting cables.

The P330N can print 10MB JPEG or 20MB uncompressed TIFF files. It prints 4x5-inch photos at about two minutes per page at 306 dpi. It will carry a $449 suggested retail price. Shipping information was not available.

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