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Netflix Reveals More HDR & Dolby Vision Plans

Netflix revealed more details about its planned push into high dynamic range (HDR) and Dolby Vision.

The streaming content company has been ramping up its support for HDR, first releasing its original series “Marco Polo” in HDR in December 2014. Now it said it will add more than 100 hours of HDR programming by August and more than 150 hours slated by the end of the year.

Said Neil Hunt, Netflix chief product officer, in a company posting: “Just as our catalog of 4K titles has grown over the past couple of years — now over 10x as when we started — we plan to grow our catalog of HDR titles at a similar pace.”

Titles in both HDR and Dolby Vision will include: “A Series of Unfortunate Events,” “Bloodline,” “Chef’s Table,” “Hibana,” “Knights of Sidonia,” “Daredevil,” “Iron Fist,” “Jessica Jones,” “Luke Cage,” “The Defenders,” “The Do-Over” and “The Ridiculous Six.”

HDR technology enhances the contrast ratio and color accuracy of video. Dolby Vision content, meanwhile, is compatible with TVs that are either Dolby Vision-enabled or include the Dolby Vision VS10 chip, Dolby has previously said.

The expanded HDR offering comes as the company prepares to raise the monthly rate for grandfathered customers with standard subscriptions by $2 a month to $9.99.