Nationwide Marketing Group Corrals Coyote - Twice

Nationwide Marketing Group Corrals Coyote

Outdoor kitchen line targets mass-premium market
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Coyote Outdoor Living, a six-year-old maker of competitively-priced premium outdoor kitchen products, has joined the Nationwide Marketing Group’s vendor roster.

Coyote Outdoor Living, a six-year-old maker of competitively-priced premium outdoor kitchen products, has joined the Nationwide Marketing Group’s vendor roster.

The new partnership gives Coyote greater access to the independent dealer channel, while providing the buying organization’s members with an expanded selection of affordable, high-quality grills, smokers and outdoor refrigeration and storage products.

“Outdoor living is an exciting and promising growth area for Nationwide’s retailer members,” said Coyote president Jim Ginocchi. “We are pleased to have the opportunity to align with these forward-looking retailers to make premium-level outdoor living products accessible to consumers at a price point that keeps their budgets in mind without having to sacrifice performance or quality.”

The Coyote line includes gas and charcoal grills and smokers; refrigeration and refreshment products; storage and cabinetry doors; and cooking and maintenance accessories — all built from premium 304-grade stainless steel — that mirror the convenience and features of an indoor kitchen, the company said.

The products, noted Patrick Maloney, appliances senior VP at Nationwide, “are specially designed to offer high-quality stainless steel grills and accessories at key price points in the ‘mass premium’ segment.

He added that Coyote “will enhance our breadth of assortment in this growing outdoor living category” and “help enable our focus, which is to deliver an extensive product portfolio for our members that truly meet the needs of consumers.”

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