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Music-Focused ROK Mobile Going Retail

Los Angeles – ROK Mobile, a cellular MVNO that includes its own music-streaming service in the price of its wireless plan, is going retail.

The company, which began offering service last year through its website, is targeting sales through 15,000 wireless-specialty outlets, mostly mom and pop stores, by the end of the year and expects to be in 10,000 by the end of the summer, a spokesperson told TWICE.

ROK Mobile was co-founded by John Paul DeJoria, the founder of Patron Tequila and the Paul Mitchell hair-care products company. The other co-founder is entrepreneur Jonathan Kendrick, founder of ROK Group, a developer of wireless-industry technology.

The no-contract provider uses the Sprint and T-Mobile networks to offer a $49.99/month plan that includes unlimited talk and text, 5GB of LTE data, and unlimited data after that at a speed of 256kbps. Users also get access to up to 20 million nationwide Wi-Fi hotpots.

The price includes the company’s ad-free ROK Music streaming service, which accesses more than 20 million songs on demand and includes streaming radio channels that users can personalize based on artist, track or album. The service enables off-line listening through downloads.

The company lets users bring unlocked-GSM and Sprint-network phones to its service but also offers 24 new and older phones priced from $230 to $850, including the iPhone 6 Pus and Galaxy S6 Edge. The company offers installment-payment plans ranging from six to 24 months.

The company doesn’t charge an activation fee.

“We are at the epicenter of where streaming music and mobile services converge, and we are leading the pack as the mobile industry shifts in this new direction with an ear to consumers as they increasingly opt for all-inclusive packages,” said ROK Mobile chairman Jonathan Kendrick.