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Monster Unleashes ‘Southpaw’ Cross-Promotion

BRISBANE, CALIF. — Monster is partnering with The Weinstein Company (TWC) as part of a cross-promotion for the film “Southpaw,” being released July 24.

Monster has been named the exclusive consumer electronics provider for the movie, and its products will be featured in all elements of the film and its promotion. Film footage and images of Monster products will also appear regularly on the G-Tron bi-directional billboard in New York City’s Times Square for two months.

Point-of-purchase (P.O.P.) video displays and other materials are available from Monster for participating retailers.