NORTH ANDOVER, MASS. — Chris
Cook has been appointed as the
new executive director of the Mobile
Electronics Retailers Association
(MERA), replacing Barry Vogel.
Cook, who was previously MERA’s
industry relations director, will be
tasked with all aspects of the associations’
When asked about his plans, Cook
told TWICE, “We’re accelerating everything
to get to KnowledgeFest in
October. We brought on Paul Pirro,
who’s working on that.”
Cook said MERA would be launching
some research initiatives targeted
toward the specialty retailer.
“We’re looking to expand member
involvement in the associations.
There was very little for manufacturing
members. Manufacturing and retailer
members will benefit from the
research we’re going to do.”
Cook also said MERA would be redefining its committees.