MERA Acquires ICE - Twice

MERA Acquires ICE

North Andover, Mass. — The Mobile Electronics Retailers Association (MERA) has acquired In Car Experts (ICE), an industry group that provides marketing services and support to its members.
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North Andover, Mass. — The Mobile Electronics Retailers Association (MERA) has acquired In Car Experts (ICE), an industry group that provides marketing services and support to its members.

The two first teamed together in January, and MERA president Chris Cook said the partnership had “evolved into the announcement we’re making today.”

ICE founder Rob Elliott will join the MERA board of directors. Cook said no changes are expected for ICE members and vendor partners, although they do become immediate MERA members as a condition of the acquisition.

According to a TWICE profile in May 2013, ICE’s 160 dealers reported annual volume of $270 million.

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