Maytag's Beer Moved From Majaps

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NEWTON, Iowa -- Maytag has replaced major appliance president William Beer after three years in that post.

He was succeeded by Lawrence J. Blanford, president of the company's Worldwide Solutions group.

Beer, who joined Maytag in 1974, will move into a corporate staff position and support the CEO's office on strategic projects.

Blanford, a veteran of Johns Manville Corp. and Procter and Gamble, joined Maytag in 1997 as VP/strategic marketing for major appliances. He succeeded Beer, who had assumed the marketing post the year before and was promoted to senior VP/major appliances before being named president of the division in 1998.

Like his predecessor, Blanford reports to Carole J. Uhrich, a corporate executive VP and president of Maytag's Home Solutions group, which includes majaps and floor care.

Last month Maytag reported a 14 percent decline in net income during the second quarter, due in part to "competitive pressures in our home appliances segment," according to CEO Lloyd Ward.

Separately, Maytag announced the creation of a "global sourcing chain function" designed to consolidate and coordinate procurement, manufacturing and logistics company-wide. Headed by Uhrich, the initiative will "consolidate critical functions that previously had been managed independently in each business unit," she said, resulting in improved cost, quality, manufacturing and service performance.

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