10 Major Appliance Movers & Shakers In 2018

Tech, tariffs and transitions: What ruled the majap headlines this year

Once upon a time, the major appliance business was boring. 

A handful of manufacturers ruled the roost; majap dealers referred to their sales floors as “seas of white”; and even the category’s industry moniker, “white goods,” underscored the products’ sameness. If anything, 2018 has underscored how much that’s all changed, as majaps became a tech and fashion category, Asia continues to reshape the market, and legacy brands look to reinvigorate themselves as newcomers vie for a piece of the appliance pie.

Click through to see what ruled the majap headlines this year as part of our annual end-of-the-year Newsmakers series


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