Major Appliance Briefs

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Haier Launches Online AC Selector


Haier America has launched an online customer education program to help consumers make the best room air choices for their needs. AC is one of several product categories located within the Info Hub section of

, where a How-to-Choose option provides tips on determining the appropriate Btus for the space to be cooled, and how to properly vent a portable air conditioner. Haier said addressing consumer misunderstanding of AC basics may reduce returns that can result when purchase decisions are based solely on price and the customer does not receive the expected benefit.

The micro site features a specially designed product selector that walks the customer through the decision making process, plus demos and videos on features, benefits and installation. The content will also be syndicated to Haier’s retail partners, the company said.

As part of the education effort, Haier’s air conditioner packaging received a redesign that includes clearer icons and product specs, a How-to-Choose diagram placed prominently on the side of the box, and an optional QR code for retailer-specific packaging that connects to the Haier website for an interactive mobile experience.

Best Buy Cooks Up A New Partnership


Best Buy is joining forces with

, an online marketplace for cooks, to launch a micro site where customers can purchase cookware and kitchenware in addition to the retailer’s regular assortment of small and large appliances. The Best Buy Kitchen Shop, located at

, will be operated by

and add more than 3,000 products for the kitchen to Best Buy shoppers online.

“We are always looking for ways to enhance our customers’ online shopping experience, and this partnership delivers more ways to shop when and where they want,” said Liz Haesler, Best Buy’s home business group VP. “Through our expanded offering with

, our customers now have a one-stop shop for all of their cooking needs-including a broader assortment of housewares, food and even recipes.”

AHAM Awards Majap Leaders, Elects New Officers


The Association of Home Appliance Manufacturers (AHAM) honored its top volunteer leaders, and elected new officers and directors, at the trade group’s annual member meeting, held here last month at The Ritz-Carlton Golf Resort.

The Home Appliance Industry Leadership award (HAIL), AHAM’s top honor, was presented to Kevin Mazzella, chief engineer at GE Appliances & Lighting, and Dave Aupperlee, senior manager, product safety and regulatory affairs, at Bissell.

AHAM’s Distinguished Service Award was presented to members of the Refrigeration and Portable Floor Care Sustainability Task Force for their work in developing sustainability standards for refrigeration products and portable and floor care products. Additionally, AHAM presented its Emerging Leader Award to Scott Mohler, engineering technician with Lasko Products, and Brice Bowley, platform leader, air products for GE Lighting & Appliances.

AHAM also elected new officers, board members and division leaders at this week’s annual meeting. Newly elected officers serving two-year terms expiring in 2014 are board chair Robert Scaglione, chief marketing officer, Sharp Electronics; first vice chair Paul Sikir, design engineering VP, Sub-Zero; and second vice chair and treasurer Jennifer Mintman, general manager, consumer home services, GE Appliances. New directors include Jim Bowman, senior principal engineer, Honeywell International; Manuel Cortez, operations and IT senior VP, Groupe SEB USA; Jennifer Mintman, general manager — consumer home services, GE Appliances; Deborah Mudway, marketing USA VP, home environment and digital, Kaz; and D. Jeffrey Noel, corporate VP, communications and public affairs, Whirlpool.


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