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2010 Majap Sales Up Low Double-Digits: NPD

PORT WASHINGTON, N.Y. —

Retail sales of major appliances rose 11 percent in dollars and 12 percent in units last year, The NPD Group reported. While overall sell-through did not reach pre-recession levels, majap rebates and vendor promotions supported several category standouts.

Ovens, although one of the smaller volume categories, showed the most significant growth, with a 42 percent gain in dollars and a 35 percent increase in units year over year. Dishwashers also put in a strong performance in 2010, with dollar volume up 22 percent over 2009, matching 2007 levels, NPD said. Full-size refrigerators and range hoods both experienced double-digit unit and dollar growth, compared with 2009, with laundry categories right on their heels at just less 10 percent dollar growth for the year.

Lowe’s Adds Dacor

COSTA MESA, CALIF. —

Lowe’s has added premium Dacor cooktops and wall ovens to its majap assortment in select stores this month. The products, which include Dacor’s 36-inch, 18,000 Btu Renaissance gas cooktop and 30-inch commercial-grade Renaissance single wall oven, are also available for special order throughout the home improvement chain.

“We are excited to be able to offer our customers Dacor appliances and continue to add to our already wide range of appliances in-store and online,” said Craig Webber, appliance merchandising VP at Lowe’s.

Dacor is a family-owned, California-based business that has been designing and manufacturing premium kitchen appliances domestically since 1965. Its Renaissance line, which also includes dishwashers, features modern, streamlined design and high-performance specs.

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