Majap Briefs


Dacor Launches Design Partner Program


Dacor, the luxury kitchen appliance maker, has introduced a Design Partner Program (DPP) that provides trade professionals benefits and incentives for specifying, selling and designing kitchens with Dacor appliances, including rewards, design tools, product training and designer support. Rewards include iPads and other CE, jewelry, gift certificates, recreational equipment, and discounts off of the manufacturer suggested retail price of appliances purchased for their own homes.

Design tools include the 20-20 Design Catalog, software applications from Autodesk, and Google Sketchup. In addition, free product training is available online at

, and trade partners can showcase and promote their work online through Dacor’s Online Design Gallery.

“The Design Partner Program gives us the chance to improve support, open communication and build relationships with valued trade partners,” said Dacor marketing VP Steve Joseph. “The program will offer ongoing education, support and incentives to designers, architects and home builders who specify Dacor products. We value our loyal partners and this program is a way to show our appreciation for those who appreciate the difference of a Dacor kitchen.”

To register for the program and a chance to win a seven-day trip for two to Rome, visit


Consumers Choose Dishwashers For Moms


Fifty percent of Americans think moms would prefer a new dishwasher over other kitchen appliances, according to a recent national survey. The poll, fielded by Impulse Research on behalf of Bosch Home Appliance, found that 50 percent of Americans think dishwashers would be moms’ kitchen appliance of choice, in order to make their lives easier.

After dishwashers, 23 percent said their mothers would prefer a new stove or oven, followed by 19 percent who think moms would like a new refrigerator.

Bosch said the findings jibe with other research showing that one third of mothers cite the dishwasher as the kitchen appliance they love most.

“Many mothers will probably tell you that one of their biggest wants is simply having more time,” said Stephanie Hutaff, Bosch’s senior product manager of dishwashers. “So, we wanted to find out which household appliances help make moms’ lives easier and clearly the dishwasher is the winner.”

The survey was conducted online in April with a random sample of 1,087 men and women ages 25 and up.

Penney Named To Almo Advisory Boards


Almo, a leading CE and appliance distributor based here, has appointed former Electrolux sales executive Jay Penney to its advisory board. “Jay’s wealth of experience adds another dimension to Almo,” said chairman/CEO Gene Chaiken. “His expertise in the appliance industry will help us … enhance relationships with our customers and manufacturer partners.”

Penney has over 26 years of majap industry experience including 15 years at Electrolux, where his responsibilities spanned national and dealer sales, production and product management.

“I look forward to working with Almo to better serve the independent U.S. dealer by bringing manufacturing expertise to the distribution side of the business,” Penney said.


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